Why did John McCain really lose?

In my opinion he had NO substance, he didnt stand for ANYTHING, his campaigning SUCKED and he did nothing but spit POISON out of his mouth every time he spoke of OBAMA. Why in the hell would be elect someone like him to run our country! He is CARELESS with his words and demeanor. He also has no RESPECT for himself or others. His character is below average in every way! To bad for him........